THE ROLE OF IMAGE DIMENSIONS, SATISFACTION, INTEREST AND LOYALTY OF VISITORS AS EDITORS INFLUENCE OF DEVELOPMENT OF TOUR OPEN SPACES TO REGIONAL DEVELOPMENT THROUGH THE TOBA LAKE AREA

This study aims to analyze the influence of open space tourism on regional development (regional development) through visitor satisfaction (image), image or tourist image (destination image), and the interests and loyalty of visitors (intention and loyalty). This research was conducted in several Panatapan spots as open-air tourist spaces in Simalungun Regency, North Sumatera, and Indonesia with 313 respondents. The data sources used are primary and secondary data obtained through questionnaires and documentation. Analysis of the data used in this study using Structural Equation Modeling (SEM) with SmartPLS 3.0 tools. The results of the study show the importance of developing open-air tourism through the development of tourism images, tourist satisfaction, and interest and visitor loyalty, in supporting regional development in Simalungun District.