Instagram Your Life: Why Do Female Kuwait University Students Use Instagram?
Journal: Media Watch (Vol.10, No. 2)Publication Date: 2019-05-01
Authors : SULAIMAN MUHAMMED ARTI ABDALAZIZ ALDAIHANI ADEL REFAAT A. MUSTAFA; MAHMOOD ABDULNABI AL-HASHEMI;
Page : 251-261
Keywords : Instagram; uses and gratifications; Kuwaiti females; social media; Kuwait University students;
Abstract
This paper examines different reasons why female students at Kuwait University use Instagram. It also explores the different gratifications that students receive through using Instagram. The current survey targeted eight hundred and six randomly chosen female undergraduate students. Results found that acceptance from others, a desire to stay informed, meeting new friends, passing time, and escapism from reality are possible reasons to use Instagram. The study shows that many of these variables are considered as strong reasons for using this platform. Sharing photos with friends was the dominant gratification recognized from using Instagram.
Other Latest Articles
- Global Media, Digital Journalism and the Question of Terrorism: An Empirical Inquest on ISIS
- Dynamics of Digital Inequality in Russia
- Digital and Interactive Social Media among Middle East Women: Empirical TAM Study
- Conceptualizing a Four-Factor Construct for Journalists’ Job Satisfaction: A Structural Equation Modeling Method
- Citizen Journalism: An Analysis of News Representation in the Coverage of Bhutannewsservice.com
Last modified: 2019-05-12 16:08:10