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The New Media and the Promotion of Ecological Entrepreneurship

Journal: Media Watch (Vol.10, No. 2)

Publication Date:

Authors : ; ;

Page : 419-431

Keywords : Sustainability; ecological entrepreneurship; entrepreneurial discourse; electronic media; communication strategy;

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Abstract

In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN's new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy.

Last modified: 2019-05-12 20:41:51