MEDIA BUSINESS COMMERCIALIZATION BASICS

Media sphere is an increasingly prominent area of so-called Tertiary Sector of economy, which comprises both economic and social science features. New media's technological boom of 2000s and its obvious influence on social behavior and interpersonal relations caused serious burst in the financial and Research investments to this sector. Low entry barriers and moderate seed money requirements combined with significant income multiplier created favorable conditions for business development in Mass media sector. In addition, ability to leverage public opinion and influence social interests pulled the trigger of wide interest in the Media Market. It is necessary to distinguish between two types of Mass Media: communication and information. Mass communications features all types of information spread and mostly anticipate for the feedback from the recipient. While Information is limited by mere knowledge dissemination. Mass Media business, its relations, specifics and functions formed the basis of special academic discipline study called media-economics. Despite keen interest to the media sector in Ukraine, it is still far under developed as compared not only with the western countries but also to its counterpart in Russian federation. The main reason of this distortion is the weak advertising market and poor state of commercialization process within the media business Enterprises. To spike profitability it is necessary to find the factors, which influence it. If to control deliveries and stable production level that can be estimated in number of sold ratings in most Media (WGRP) revenue will not fluctuate through the year. The other key affecting figures are the capital and asset value and operational costs.