ANALISIS PENGARUH PRODUK, PERSONIL,DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PT. MNET INDONESIA

This research is motivatedbythe needs of societyand theconditions ofservice businesscompetitionintensifies,so the companymustcreatea newmarketing strategytomaintainandgain market sharehigher. As for theissueof thisresearchis"What are the factors of products, personnelandpromotioneffect oncustomer satisfactioninPT. MnetIndonesia".The purpose ofthis study to determinehow theproductimplementation process, personnelandpromotionare being made toimprove customer satisfactionandtodetermine the extent ofthe effect ofproducts, personneland promotion ofcustomer satisfaction.The hypothesis of this study is the product, personnel and promotion effect on customer satisfaction. The author uses quantitative research methods explanatory. The research sample as many as 101 customers with a 99% confidence level (α = 0.01) in. Results of multiple linear regression analysis we concluded that all the independent variables, namely products, personnel and promotion have a positive effect on the dependent variable of customer satisfaction.Based on the results of the analysis of figures obtained correlation R of 0.697. This shows that there is a strong relationship or correlation between the products, personnel and promotion of customer satisfaction. While the results of the analysis of determination (R2) of 48.6%. This shows that the percentage of the effect of independent variables on the dependent variable of 48.6%. While the remaining 51.4% influenced or explained by other variables not included in this research model.