Donation-Based Crowdfunding for Community Development Projects in Thailand

This study explores the factors that affect intention to donate via crowdfunding digital platforms, and donors' decisions to participate in online donation crowdfunding. The convenience sample comprised 638 participants who had donated to any organisation. Data were gathered via online questionnaires and analysed through multivariate analysis of variance (MANOVA) to test the hypotheses. The findings indicated that demographic factors such as educational background, occupation and communication tools were associated with online donation fundraising for community development. The variance analysed in terms of donation histories and attitudes towards donating revealed that the relationship to online funding for community development had a significance level of 0.05. However, 80.3% of participants were uninterested in donating to community development projects. These results may indicate the most reliable connections, facilitating the creation of guidelines to set proper plans and strategies for online community donations.