COMMUNITY TOURISM AWARENESS INFLUENCE AGAINST TOURISM DEVELOPMENT AND REGIONAL DEVELOPMENT IN NORTH TAPANULI REGENCY, INDONESIA

Tourism Awareness is a condition that describes the active participation of the community in encouraging the realization of a climate conducive to the growth and development of tourism in a region. It requires empowerment efforts, in order to play a more optimal role with two reasons, such as realizing their responsibility as a good host for tourists and understanding tourist rights as a manifestation of basic needs for recreation. Tourism Awareness as an essential element in supporting the development of tourism destinations needs to be developed and implemented by all stakeholders. Based on the results of the Regression analysis and descriptive analysis of the responses of 100 samples of tourism actors in North Tapanuli Regency concluded: Community Tourism Awareness has a positive and significant effect on Tourism Development in North Tapanuli Regency; The government needs to carry out a program to increase community tourism awareness, to support government programs in the Development of Lake Toba Tourism Area to attract tourist movements to the region. This will have an impact on regional development through increasing Domestic Revenue, community income, employment and the dissemination of local culture; Parties for allotment of tourist sites in particular in order to maintain the cleanliness and beauty of the environment, create order, security, and comfort for visitors who are diverse, religious, racial and national.