Motivation toward Physical Activity: Effect of Social Media Community on Exercise Adherence

The purpose of this study was to provide information regarding a venue for exercise adherence motivation toward physical activity via social media support. The five themes identified that positively affected participants' intrinsic and extrinsic motivation to adhere to exercise through a social media fitness application were: accountability matters; support is crucial for a sedentary population beginning exercise; recognition of gains positively affects motivation; social media creates positive fitness competition; and fitness is a lifestyle.