CHALLENGES AND MOTIVATIONAL FACTORS AMONG WOMENPRENEURS IN CONSTRUCTION AND ARCHITECTURE SECTORS – AN EMPIRICAL STUDY

A deep detailed study enumerates on different aspects of entrepreneurial traits based on challenges like role conflict and motivational factors among womenpreneurs / women entrepreneurs in civil, construction and real estate sector spread across the globe different countries. This articles enlightens the different dependency and independency factors like mental and physical stress, agony, financial inclusion, societal hindrances, gender bias etc as negative traits of role conflict along with highlights the positive aspects of motivation, entrepreneurial skill sets, training, support etc incorporated which compels women of today's generation to pursue entrepreneurship as career alternative rather than getting into jobs. The numerous elements which urges ladies to enter in this field of entrepreneurship uniquely to gain cash, monetary help to family, freedom and so forth yet at the same time there are numerous obstacles before them like continuing in market, capital, gender biasness, and role conflict, work life balance. Moreover, womenpreneurs is also player in multiple roles like existing scenario of venture, personal life, professional life, family life, child parenting life. This leads to psychological stress and different health hazards. However, the different motivating factors of independent life style, own identity, extra financial benefit, ecosystem creation, self motivation leads her to pursue womenpreneurship. Moreover, it also describes the less efficiency of womenpreneurs in the civil, construction, real estate and architecture sectors thereby building a societal ideology of the sectors to be a male dominated sector. So, alternative solutions should be formulated so as to encourage and enhance womenpreneurs in the field of civil, construction, real estate and architecture sectors thereby narrowing the gap with respect to male entrepreneurs.