INDONESIAN DEFENSE INDUSTRY EXHIBITION AS A PROMOTIONAL ACTIVITIES IN THE PERSPECTIVE OF BUSINESS COMMUNICATION

This study seeks to explore the value of promotion from the Indo Defense exhibition held by the Indonesian Ministry of Defense involving dozens of countries. The research method is using descriptive study with reference to the business communication perspective. To measure the performance of this event, this research is based on the target of event realization, and compares it. The results showed that Indo Defense's activities effectively served as a vehicle for promotion in defense equipment business at the international level.