SPECIFICITY OF USING INFORMATION TECHNOLOGIES IN THE DIGITAL TRANSFORMATION OF EVENT TOURISM

Practices of event management today are used in many areas of social activity. In connection with the relevance of this topic, the article is devoted to the study of modern trends in event tourism and event management. From the standpoint of the statistical approach, the current state of the tourist sphere of the Republic of Kazakhstan is analyzed; the problems constraining the development of tourism in the country are disclosed. To assess the possibilities of planning events to attract tourists to the country, a marketing study was conducted among residents of cities of national importance and regions, the sample of which was 100 people. In conclusion, the main factors of regional effectiveness of events attractive to tourists are considered, which can be taken into account when developing regional plans for social and economic development; the role of the event management in the development of event tourism is shown.