Demographic Characteristics and Concern for Information Privacy: An Empirical Study in the Context of Mobile Banking

ABSTRACT This study investigates whether users have different privacy concerns regarding the information exchanginginmbankingaccording to gender, age, occupation, education, and mobile bankingawareness. On the basis of the Concern for Information Privacy (CFIP) scale developed by Smith, Milburg, and Burke,in 1996, we carried out an online survey using15 items in four dimensions, to examinemobile banking users' privacy concerns regarding theinformation exchanging inm-banking. The results recommend that the respondents had significant privacy concerns regarding mbanking and their educational level and mobile banking awareness significantly influenced their privacy concerns regarding unauthorized access and secondary use of informationexchanginginm-banking. This study suggeststhat Indian government and bankingauthoritiesshould organizecomprehensive mobile banking awareness campaign, emphasizing on unauthorized access and secondary use of informationexchanging inm-banking, to reduce people privacy concerns and facilitating the future implementation of m-banking. Keywords: Concern for information privacy (CFIP);Mobile banking;Informationexchanging; Demographic characteristics; Banking authority.