RELEVANCE OF SUSTAINABLE INNOVATION ON ORGANIZATION& ITS BUSINESS ENVIRONMENT: WHAT MANAGER’S SHOULD KNOW

The objective of this article is to determine the relevance of sustainable innovation on the business environment in Nigeria. The research focused on the top management to find out about the benefits of innovation to the relevance of the company over the past century. Feedback from a few of their final customers was taken in order to review sales and customer-product loyalty. Then, we conducted a series of multiple regression models using the data we obtained. Overall, it's interesting to note that the rate of increase in profit due to sustainability rose by 23% and 37% But perhaps most important: Averagely about 50% of businesses have improved on their corporate models due to sustainability in managing opportunities hence the effect of 20% increase above that of the previous and also majority of the respondents believe that the marketing strategies of P and G are very effective. This study will serve as a practical tool to investors and shareholder of organizations as they work towards increasing their worth in their organization. This article delivers valued input in advancing knowledge in expounding relevance of sustainable innovation on the business environment using Procter and Gamble Nig. PLC as a case study, also recognising the measurable impact positively and otherwise of these dimensions of innovative involvements.