ISLAMIC WORK ETHICS IN ZAKAT INSTITUTION IN INDONESIA: HOW DOES IT AFFECT CUSTOMER LOYALTY?

Zakat, as one of the instruments in poverty reduction, requires good management to give contribution to the people transforming from poverty to prosperity. Therefore, Zakat Institution should increase the acquisition of zakat in an effective way and, of course, under Shari'a manner by improving loyalty of muzakki through Islamic work ethic. The author take a research entitled "The Effect of Islamic Work Ethics Implementation on Muzakki Loyalty on Zakat Institutions in Surabaya". It takes the theory of Cultivating Isamic Work Ethics developed by Tasmara (2002) as its reference and uses shiddiq, amanah, tabligh, and fatonah as indicators. Furthermore, the theory of Consumer Loyality refers to the theory developed by Alma (2000) using repurchase, recommendations, and increasing the proportion of sales as indicators. This study aims to see the effect of the implementation of Islamic work ethic on muzakki's loyalty. this study predicts that Islamic work ethic may bring a significant effect on muzakki's loyalty to zakat institutions in Surabaya. This research is quantitative research. Data collection was carried out with surveys through questionnaires. The results showed that the Islamic work ethic had a significant effect on muzakki loyalty