PUBLIC AWARENESS OF THE ISSUES OF THE EDUCATION INSURANCE AS A NECESSARY FACTOR FOR ITS DEVELOPMENT IN THE MODERN RUSSIAN CONDITIONS

Today, insurance is widely used in many countries to address major financial issues such as education. However, in Russia, the market segment of education insurance is poorly developed. A review of the literature shows that there is no consensus among scientists on the main factors in the development of voluntary insurance, which in turn makes it difficult to find ways to effectively address the problems that prevent the widespread use of education insurance. The paper proves that one of the key factors of low demand for education insurance programs in Russia is the low level of public awareness in this area. The insufficiency of measures implemented in Russia to improve financial literacy, in general, is shown, the ways of raising awareness of the population in matters of education insurance are proposed