ANALYSIS OF FACTORS INFLUENCING MILLENNIAL’S TECHNOLOGY ACCEPTANCE OF CHATBOT IN THE BANKING INDUSTRY IN INDONESIA
Journal: International Journal of Civil Engineering and Technology (IJCIET) (Vol.10, No. 3)Publication Date: 2019-03-30
Authors : Richad Richad Vivensius Vivensius Sfenrianto Sfenrianto; Emil R. Kaburuan;
Page : 2428-2439
Keywords : Chatbot; Banking Industry; Millennial; Technology Acceptance Model (TAM); Partial Least Square–Structural Equation Model (PLS–SEM);
Abstract
The purpose of this research is to analyze factors that influence millennial's technology acceptance of chatbot in the banking industry in Indonesia. In this quantitative research, innovativeness is the exogenous variable, while the endogenous variables are perceived usefulness, perceived ease of use, attitude towards using and behavioral intention. This research used primary data gathered from distributed questionnaires, directly from the millennial people in Indonesia. Using simple random sampling technique to total sample of 400 people out of the total population of 90 million people. Statistical analysis in this research is conducted using Partial Least Square Structural Equation Model (PLS–SEM). The result shows that innovativeness, perceived usefulness, perceived ease of use and attitude towards using the chatbot affected behavioral intention.
Other Latest Articles
- APPLICATION OF ELECTRONIC SYSTEMS OF GEORADICAL SURFACE SENSING
- MR Perfusion-Diffusion Mismatch in Acute-Recurrent Ischemic Stroke: Quantitative and Qualitative Progression from Malignant to Misery Profile
- Rare Case of Osseous Metaplasia in the Setting of Saline Breast Implantation: A Case Report
- ALGORITHM OF FORMING KNOWLEDGEBASE FOR DECISION TAKING SUPPORT SYSTEMS IN CYBER SECURITY TASKS
- MODIFICATION OF TEMPERATURE CORRECTION FACTOR IN FWD BASED ON FIELD EXPERIENCE IN INDIAN CONTEXT
Last modified: 2019-05-22 21:57:39