SYSTEM OF INSTITUTIONS AND INSTITUTIONALIZATION MECHANISM OF SOCIALLY RESPONSIBLE FIRM
Journal: Science Journal of Volgograd State University. GLOBAL ECONOMIC SYSTEM (Vol.17, No. 1)Publication Date: 2013-02-25
Authors : Frolov D.P.; Shulimova A.A.; Inyutina O.V.;
Page : 18-26
Keywords : social responsibility of business; institution; institutionalization; stakeholders; exaptation; cooptation; customization;
Abstract
Social responsibility of business is considered as an evolutionary form of its institutional adaptation to growing requirements of civil society. The system of institutions and institutionalization mechanism of the socially responsible company are detailed. Positive effects and contradictions of social orientation of corporate sector are proved.
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