A TWO STEP HYPOTHETICAL CHURN MODELLING AND PREDICTION MODEL
Journal: IMPACT : International Journal of Research in Humanities, Arts and Literature (IMPACT : IJRHAL) (Vol.7, No. 4)Publication Date: 2019-04-30
Authors : Namrata S. Gupta; Bijendra S. Agrawal;
Page : 573-580
Keywords : Churn; Telecommunication; Algorithm; Predicted; Model;
Abstract
In the age of wireless communication, the term churn is arising due to facility race in mobile phone companies. Churn means the movement of the customer from the existing company for better services which are the migration of customer from one service provider to another. At present the Telecommunication Company or market, the struggle is on their extreme and the products and offerings are more and more analogous. This activity gives a direct loss to the company. In that context, necessary action and step can be taken if the reason behind it or churner may be predicted before leaving the services. So there is a need to understand and simplify the model to deal with churn problem. This paper gives two-step churn prediction model which tries to design a simple methodology to overcome such problem via data mining tools and process.
Other Latest Articles
- A COMPARISON OF PRE GST & POST GST PRICES AND THE OVERALL PRICE LEVEL CHANGES OF GOODS IN INDIA
- КОНСОЛІДУЮЧА ДИПЛОМАТІЯ В ЕКОЛОГІЗАЦІЇ КОНКУРЕНТНИХ ВІДНОСИН
- HOW CONSUMER’S BUYING PATTERN, CULTURE, AND SUBCULTURE RESULTS IN INFLUENCING THE PURCHASE DECISION OF URBAN INDIAN HOUSEHOLDS FOR BRANDED EDIBLE OIL
- EMPLOYEE MOTIVATION TO STAY WITH THE PROJECT- A STUDY ON SEMICONDUCTOR INDUSTRY IN BANGALORE
- TUBERCULOMA OF THE LEFT VENTRICULAR MYOCARDIUM: UNUSUAL LOCALIZATION OF A CASE WITH LITERATURE REVIEW
Last modified: 2019-05-23 19:24:40