BANGALORE AS A MEDICAL TOURIST DESTINATION CHALLENGES AND PROSPECTS

The aim of this study is to determine the effective factors for attracting medical tourism to Bangalore in a variety of aspect such as propel' function of related organization, ‘ proper marketing mix according to special circumstances of Bangalore. It seems that kno Bangalore to medical tourism mar be addressed for the medical tourism range of strategic and tactical initiatives that would contribute to a faster growth the industry. Special emphasis is placed on the need for various stakeholders such as me transportation services, tourism departments and the government. on the factors that make India the most potential medical tourism market in Actors such as lo cost, scale and ran other medical tourism destinations