THE DEVELOPMENT OF PERFORMANCE DASHBOARD VISUALIZATION WITH POWER BI AS PLATFORM

N the last couple years, Indomobil, one of the largest automotive companies in Indonesia, has been suffering from decline in revenue and net loss. Competition in automotive business requires the company to have innovative strategies to be able to compete with other competitors. At the same time, the company needs to find opportunities to improve the efficiency and effectiveness of business activities. Business Intelligence (BI) is a process of taking large amount of data to be analyzed and presented as a set of reports; this includes synthesizing the implied key concepts of the entire data and translating these concepts into an applicable conclusion in decision making processes to improve business performance. In this paper, we demonstrate the process of adopting the cloud-based dashboard using Power BI at the strategic management level. The development of the dashboard system is based on the Vercellis framework, consisting of four main stages which are analyzing, designing, planning, implementing and controlling. One of the finding is that the data cleansing process is the most important stage to produce the right information. The other being the involvement of the user from the analysis and design process to the result validation will greatly improve the quality of the required dashboard. Moreover, the paper aims to explore the capability of Power BI in supporting the decision making process other than by simply using the dashboard