RUBANISATION: IMPACT ON AGRO BASED INDUSTRIES- EVIDENCE FROM MYSURU RURAL

Rural people mainly relay upon agriculture for their livelihood and they contribute for about 6.1 of GDP in India. Agricultural products are main source of raw material to the agro based industries. At present agriculture is neglected in rural areas which results very slow growth in agriculture and it effects agro based industries as well. It happens because of migration from village to town for employment opportunities. Economic policy of India concentrates on sustainable growth, as a result, rubanisation introduced to uplift the agro based industries in ample amount. Rubanisation is concept of human settlement in which the villages and the city are considered as one space. The research aims to know the opportunities of rubanisation and its impact on agro based industries