INFORMATION ENVIRONMENT OF THE UNIVERSITY’S FOR THE TRAININGADVERTISING PROFESSIONALS

The analysis of the term "university information environment" is performed in the research, starting from the analysis of the general concept of "environment" through the formation of the term "educational environment". The need to use modern distance learning tools in all areas of education, such as distance learning courses, cloud services, etc., has been identified. It is established that building of the educational process in an university requires combination of all potential of the modern achievements of information technologies and totality of teachers experience, that envisagesthe use of environmental approach and has to provide the preparation of future specialists good forcreative professional activity. It is proved, that in accordance with modern requirements, the educational process should take place in conditions of constant access to the Internet, for use in the training the Cloud services and Internet technologies.