CUSTOMER BUYING INTENTION TOWARDS ELECTRIC VEHICLE IN INDIA

Electric vehicle is a new way of transportation having no air, noise pollution and an environmental friendly way to commute. India being a major market for electric vehicle and government plan to be an electric vehicle country by 2030 is a major ambitious plan and to achieve this this study has been conducted to check the acceptability of people towards electric vehicle and its effect on automobile industry. In this study we tried to find the people opinion and their awareness about the electric vehicle, reaction to some shortcomings of electric vehicle and will people accept it wholeheartedly. Government of India launched FAME scheme to increase the adoption of electric vehicle among masses. Almost all the vehicle producer in the world have at least one electric vehicle in their product portfolio and around the globe the acceptance of electric people is rapidly growing. Several policies in favor of electric mobility has been rolled out and its immediate effect are positive. However it's an ambitious and long journey with a comprehensive policy plan, it can be achieved. Policies need to be introduce to discourage the further adoption of gasoline vehicle and new schemes need to be implemented to aggravate the adoption of electric vehicle.