Reputation Risk Management Companies Based on Competence Approach

The article substantiates the need to focus on the use of the competence-based approach in managing the reputational risks of an enterprise. The purpose of the article is to identify risk-forming factors affecting the reputation of the enterprise. The article displays a modern approach to managing the reputational risk of an enterprise, which is focused on the use of appropriate methodology and tools for competency-based approach. A scheme for assessing the reputational risks of an enterprise is proposed, which is based on a combination of five system components. Based on the study, reputational risk-forming factors are identified and specified.