Analysis of Students’ Preferences for Teachers Based on Performance Attributes in Higher Education

Faculty evaluation is widely used not only for the appraisal of their performance, but also for curriculum innovation and development. There are many techniques to perform faculty evaluation. But these techniques do not address all the factors essential for evaluating a faculty. These evaluations are subjective in nature and found to be controversial as students' expectations vary. This hinders the main motive of faculty evaluation. To overcome this problem, there is a need to identify a suitable method to perform faculty evaluation. In this paper, the Conjoint Analysis, a mathematical statistics technique is used to analyze the major aspects that the students are expecting from their faculty. This technique increases the fairness in the appraisal process so that teaching can be made fun and effective. This research is a novel attempt that applies conjoint analysis to identify the major aspects of teaching in students' perspective. The proposed idea can be adapted to any domain where the customers' choice is valued particularly in Cloud computing services.