INTERNET COMMUNICATIONS AS A TOOL TO ENHANCE THE EFFICIENCY OF ONLINE STORE MANAGEMENT

The relevance of the study of Internet communications is substantiated, and some theoretical and practical aspects of Internet communications are presented. The attention is focused on the fact that Internet communications today is a significant component of an organization's marketing strategy. The channels through which can be implemented online marketing communications were named. The typical structure of online clothing stores is analyzed. Practical recommendations that should be followed to enhance management efficiency and successfully promote online stores were given.