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Service Quality Of Batstateu-CABEIHM

Journal: INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND PUBLICATIONS (Vol.2, No. 11)

Publication Date:

Authors : ;

Page : 15-20

Keywords : SERVQUAL tangibility; reliability; responsiveness; assurance and empathy;

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Abstract

The study was conducted at the College of Accountancy Business Economics and International Hospitality Management in 2nd semester of the Academic Year 2015 -2016 to identify and determine the satisfaction of the students in the services provided by the employees student-council teaching personnel and to other tangible and intangible composition of CABEIHM. One hundred 100 set of sample were chosen randomly based on the list provided by the College for all year level of International Hospitality Management department. The study described the satisfaction of the respondents by means of SERVQUAL Model with its five 5 dimensions such as tangibility reliability responsiveness assurance and empathy. To accomplish the purposeobjectives of the study statistical tools such as frequency percentage mean and ANOVA were properly utilized. The study revealed that one hundred percent 100 of the respondents agreed that they are satisfied with the services rendered and provided by the College. Also it was clearly reflected on the findings that there is no significant difference in the satisfaction of the respondents on the service quality offered by CABEIHM when they are grouped according to age sex and civil status. However the study found out that there is significant difference on the response of the respondents when they are grouped according to their year level specifically to tangibility and daily allowance pertaining to empathy. The results of suggested analyses show that service quality is an ongoing factor of differentiation strategy.

Last modified: 2019-06-05 21:34:32