Subjectives Aspects Of French Crawls Texts In Seven Cameroonian Television Channels

This paper provides an analysis of subjective aspects of crawl texts in French. Crawl of six Cameroonian television channels also referred to as screeper title crawl crawling title running title or title roll is defined as those pieces of information that creep along the bottom side of the television screen. Based on enunciative data subjectivity elements are analysed in order to highlight the mechanisms used by the transmitter and aiming at seeing the receiver act in some way. Analyses show that there is an expressive duality of persons in crawl texts. On the one hand the enunciator interpellates the receiver through linguistic processes such as person clues time and verbal mode adverbial use and demonstrative determinants. On the other hand he makes the latter enter his statement to arouse a posture in him.