PREREQUISITES FOR CREATING INTERACTIVE DATABASES OF INNOVATIVE SCIENTIFIC DEVELOPMENTS OF SCIENTIFIC INSTITUTIONS USING WEB TECHNOLOGY AS IN THE CASE OF IWP&LR NAAS

Relevance of the research. The Institute of Water Problems and Land Reclamation has the experience and significant potential in the field of scientific technologies, therefore the issues of finding consumers for the developed scientific and technical products and the implementation of scientific research on a contractual basis are topical. To establish the implementation of the results of scientific developments, the problems of creating the effective means and ways of information about their characteristics and feasibility of their practical use should be addressed. To solve the stated above is proposed by making an electronic interactive databases (DB) of innovations with an intuitive interface and by fulfilling a number of marketing activities. Purpose of the research is to substantiate the preconditions for making the interactive databases of innovative developments of the Institute of Water Problems and Land Reclamation aimed at their effective promotion and commercialization when using web technologies. Methods of the research: analytical, statistical, experimental. Research results. The approaches to the problems of the implementation of scientific developments, theoretical and practical aspects of the transformation of scientific developments into innovation-investment products with the purpose of further commercialization on the Internet were analyzed. The considerable attention is paid to the establishment of Internet communications between science and production; advantages of using portal solutions; formation of a repository of typical applied applications; the combination of the thematic content of information and interactive services, working within a single website. As in the case of the Institute of Water Problems and Land Reclamation of NAAS, it is proposed a series of measures to commercialize innovative scientific developments by using the Internet marketing tools and creating structured web-based electronic interactive databases (DBs). In the database, besides the list of scientific developments, it is proposed to provide a detailed description of each subject area that will show what real objects and processes are going in it and what user tasks can be solved using the information from this database. The approach to the internal optimization of the content of DBs by combining adjacent rubrics and areas of scientific developments use was developed and proposed. Some specific examples show the effectiveness of supplementing the research database with a search engine optimization unit to fulfill effective marketing measures to implement the results of scientific developments.