Employer Branding: A Literature Survey
Journal: International Journal of Engineering and Management Research (IJEMR) (Vol.9, No. 2)Publication Date: 2019-04-30
Authors : Shabanabi.P; Geeta Kesavaraj;
Page : 141-146
Keywords : Employer; Branding; Employee; Retention; Attracting; Culture;
Abstract
The working environment, now-a-days is becoming increasingly competitive. To reach that competition, Employer Branding is fast emerging as a long term human resource strategy to attract and retain talented work force. The purpose of this research paper is to make a conceptual Literature of review. Our most definitive finding concerns the impact of Employer Branding .Which can be firmly linked to Brand.
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Last modified: 2019-06-13 19:24:32