A Study on Equity Research of Selected FMCG Companies Listed on NSE

A Fast Moving Consumer Goods FMCG sector is an escalating sector among all other growing sectors in India. It is the fourth largest sector in India. Changing lifestyles, growing awareness and easier access are the major drivers for the growth of the FMCG sector. The governments growing focus on agriculture, health care, infrastructure and employment in the union budget is expected to directly influence the FMCG sector. FMCG sector consists of a huge number of companies servicing the society by proving various kinds of goods and services which fulfill the growing needs of the society. The FMCG sector in the last few years has shown more growth in rural areas as compared to urban areas. It is projected that the FMCG sector will continue to grow by 13 14 percent in the next 5 10 years and is likely to become a $220 240 billion industry by 2025. Among the various companies the most rapidly growing companies like Marico Ltd, Godrej Industries Ltd, Dabur India Ltd, Emami Ltd, and Nestle India Ltd listed on the National Stock Exchange NSE have been studied for getting an idea about their performance. For the purpose of analyzing the companies, various parameters have been used to compare the growth performance of the companies. The ratios like Price Earnings ratio, Total Debt to equity ratio, Return on Equity ratio and Dividend yield ratio are calculated to compare the performance of the companies which also gives the further idea about the financial position of the selected companies. The focus of this paper is on giving the idea to investors about how the companies and their stocks are to be chosen which will benefit them in the long term and will grow their investments. Shubhangi Anil Patil | Viraj Vijay Jadhav "A Study on Equity Research of Selected FMCG Companies Listed on NSE" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23070.pdf