An Analytical Study on Consumer Buying Behaviourf for Bakery Products

Bakery product refers to the products which are sold in a bakery or store to the consumer in a packed form. Indias growing middle class and their changing food habits are giving huge opportunities to the fast food and bakery industry. In a competitive marketplace, it is important to know the consumer behavior to increase consumer satisfaction. Consumer purchase decision is influence by various factors. Marketers have to understand those factors and create marketing stimuli to influence the consumer by their product. The bakery products are consumed as fast food product and consumption is also been used as staple food and daily consumption. Exploratory factor analysis results reveals that Product and Brand Recognition, Affordability and Available and packaging are the important factors influence on preference for bakery products. Hypothesis testing results shows that Product Taste and Brand Recognition for bakery products is dependent on the Income of the consumer. Besides Affordability and Availability and Efficient packaging are independent of income of the consumer. Harish Jadhav | Dr. Pravin Chavan "An Analytical Study on Consumer Buying Behaviourf for Bakery Products" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23083.pdf