An Empirical Analysis of Factors Affecting on Preference for Cashew in Nipani

Cashew is one of the important dry fruit gaining popularity in the recent past. As information regarding dry fruits is hardly available, the recognition of consumers’ preference for cashew was undertaken. This study was conducted during the year 2018 in Nipani city. The main objective of the study was to study factors influencing on selection of cashew. The primary data was collected from 120 cashew consumers through questionnaire. The data was analyzed by tabular analysis, factor analysis, One Way ANOVA test and descriptive statistics. The result revealed that major factors influencing for cashew preference was reasonable price, taste and quality. The factor analysis result revealed that convenience factor, recommendation factor and quality factor has more influence on the consumers for the cashew preference. The hypothesis result revealed that there is no correlation between preference for cashew and annual income of the consumers. Vivek Mahajan | Dr. Pravin Chavan "An Empirical Analysis of Factors Affecting on Preference for Cashew in Nipani" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23104.pdf