ASSESSMENT OF FUTURE MARKETING EXPERTS’ PROFESSIONAL THINKING CREATIVE COMPONENT MATURITY

The relevance of the study is due to the need to create scientifically grounded conditions for the development of professional thinking of future marketing experts in the process of training. The paper aims to present the results of the empirical study revealing the peculiarities of the development of the creative component of professional thinking of students majoring in “Marketing”. The article reveals the structure of marketing experts' professional thinking creative component, which includes the following constituents: motivational, cognitive-divergent, emotional-volitional, and communicative. According to the determined structure of marketing experts' professional thinking creative component, the criteria and indicators of every constituent have been substantiated. The generalization of the results of theoretical analysis and empirical research allowed to determine the levels of the maturity of the crea-tive component of the professional thinking of future marketing experts: high, higher than average, average, lower than average, low, and to state its slight increase (with a decline during the third year) during the studies at a higher educational institution.