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THE MARKETING FUNNEL AS AN EFFECTIVE WAY OF THE BUSINESS STRATEGY
Journal: ΛΌГOΣ. THE ART OF SCIENTIFIC MIND (Vol.1, No. 4)Publication Date: 2019-06-10
Authors : Sapian Alina; Vyshnevska Maryna;
Page : 16-18
Keywords : marketing strategy; marketing funnel; AIDA model; leads; CVO process;
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Abstract
The function of marketing strategy, the role of using marketing funnel for increasing the amount of leads and turning them to loyalty buyers, the AIDA model as a main tool of funnels and the CVO process have been determined in the article.
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Last modified: 2019-06-18 22:03:25