LEXICO-SEMANTIC FEATURES OF PRINTED ADVERTISING TEXTS
Journal: International Scientific Journal "Internauka" (Vol.1, No. 59)Publication Date: 2018-11-15
Authors : Chulanova Galyna; Polezhai Alina;
Page : 58-62
Keywords : advertising; advertising text; lexical-semantic features; lexico-semantic means;
Abstract
The article is devoted to lexical-semantic features of printed advertising texts. In the framework of the research the advertising text general description is considered and the peculiarities of lexical-semantic expressive means usage are studied in written advertising texts for providing the advertising text with concise, brief, expressive, informative and convincing properties in order to maximize the impact on the potential consumer.
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