The «graphic design» concept

Problem statement. The concept of "graphic design" is used both in the narrow and in the broad sense of the word. In a narrow sense, graphic design is the product of artistic design. In a broad sense graphic design is not only a result, but also an activity with a fairly complex content. It includes various subjects, objects, as well as behavior associated with production. Purpose. Research the concept of design in the narrow and broad sense of the word. Explore the characteristic features of graphic design, its content in post-Soviet countries and abroad. To give the author's definition of graphic design and show its relation with art, engineering, computer science. Conclusion. Graphic design is a combination of engineering and art. Graphic design is an art-project activity based on unique author's concepts, produced by means of traditional techniques of fine arts and (or) high technologies, the purpose of which is to create specific objects. It is believed that the designer can do everything, that his method of thinking – the search for meaningful original ingenious solutions, based on minimal material costs and minimal cost-effective intervention - is universal.