METHODOLOGICAL, SCIENTIFIC AND PRACTICAL BASES OF PUBLIC HEALTH MANAGEMENT THROUGH SOCIAL INSURANCE TOOLS

Relevance of research topic. Support for the proper functioning of the organizational and economic mechanism for the implementation of resort services to insured persons is an important factor in the development of the resort economy and the balanced development of the resort services market. This explains the relevance of the study. Formulation of the problem. The problem is the need to combine the market, social and resort components in the management of production processes and the implementation of these services. Analysis of recent research and publications. Many problems of management of public health through social insurance instruments are devoted to many scientific works. Beilik OO is investigating the topical issues of public health management through social insurance instruments. [2], Boberyeva O.V. [3], Gudz P.V. [4] Gulich O.I. [5], Zaburna L.V. [6], Zakharin S.V. [8], Stafiychuk V.I. [10], Fomenko N.V. [11] and others. Identification of unexplored parts of the general problem. The problems of management of public health improvement through social insurance instruments should be comprehended from the newest point, taking into account the need to maintain high social standards (on the one hand) and ambiguous political and economic situation in Ukraine (on the other hand). Setting the task, the purpose of the study. The purpose (key task) of this study is to develop conceptual foundations and proposals for improving the model of health improvement management through social insurance instruments. Method or methodology of conducting research. In the course of the research, general knowledge (analysis and synthesis, induction and deduction, analytical grouping, etc.) and special (abstraction, economic comparisons, statistical, etc.) methods and techniques of knowledge of economic phenomena and processes were used. Presentation of the main material (results of work). Support for the proper functioning of the organizational and economic mechanism for the implementation of resort services to insured persons is an important factor in the development of the resort economy and the balanced development of the resort services market. The health insurance program of insured persons is annually reassured, which may indicate a violation of the rights of insured persons and a reduction of the possibility of receiving sanatorium and resort services in accordance with the requirements of the legislation. One of the key factors hindering the growth of solvent demand for sanatorium and resort services accumulated with the use of funds from centralized social insurance funds is the lack of financial resources. Due to the orientation of the competition commissions on the price factor, sanatorium and resort establishments seek to form a competitive bid with the minimum possible price, thus offering tours with a minimum set of sanatorium and resort services, which in a large number of cases does not ensure proper sanatorium treatment of the insured person. Negative factor is the poor awareness of insured persons about the possibilities of sanatorium and spa treatment and health improvement at the expense of social insurance funds. The problem with regard to the possibility of applying a simplified procedure for the purchase of sanatorium and spa treatment services and medical rehabilitation of insured persons is acute.