Marketing Investigation of the World Market of Dairy Products and Seat in Ukraine

Foodstuffs is one of the key resources for human survival after water and air. Countries are faced with the need to solve foodstuff issues for the people of the Earth. This, on the other hand, creates an attractive perspective for foodstuff exporters, including domestic. The objective of the article is to study the state and trends of the world market of dairy products and to determine the position of Ukraine in it. The marketing research of world exporters and importers of dairy products was undertaken. The analysis of the level of consumption of dairy products per capita, and dynamics of average world prices for primary dairy products were conducted. Ukraine has been established on the world market for dairy products, the prospects for the industry development in terms of increasing the volume of dairy production, the search for access to new international markets, including the EU, the Middle East, Asia and Africa are outlined.