Complex Assessment of Innovation Attraction of Industry in the Region: Methodological Object

Introduction. In modern economic conditions, the transition to building an innovative model of regional development is a priority, since it is innovation that is the source of socio-economic development. This model of development allows to maintain stability of the region's economy regardless of all external factors, namely: sanctions, geopolitical situation, changes in the world market conditions of commodities, raw materials, services, etc. The construction of an innovation vector for the development of regions of Ukraine sets itself the goal of stimulating innovations for import substitution and modernization of the economy. Aim and tasks. The purpose of the article is the formalization of methodological approaches to integrated assessment Innovative attractiveness of industries in the region through integrated indicators. Research results. The article determines the need for further regional innovation development and identifies their "weaknesses". The concept "innovative attractiveness of the industry" as a generalization characteristic of a certain industry from the point of view of its development prospects, profitability of invested funds and level of financial risks is given. The expediency of using an integrated approach to assessing the innovation attractiveness of industries is substantiated, an information base has been formed to determine the level of this indicator, and a stepwise algorithm for calculating the integral estimation of the innovation appeal of the industry in the region is presented. The results of approbation of this technique on the example of the Odessa region are presented. Conclusions. One of the tools of innovation regional development support is the use of the method of comprehensive statistical estimation of the innovation attractiveness of the industrial branches of the region, which has different characteristics: it corresponds to the essence of determining the innovation attractiveness of a particular industry, involves a quantitative assessment; based on the two-block system of indicators (specific and nonspecific) and uses information not only from the statistical bodies of the State Statistics Service of Ukraine, but also information on program documents, which enables to calculate the integral index of each industry; is based on the index calculation method; has an available algorithm for the calculation model. As a result of these calculations, we see that the most innovation-attractive among the sub-sectors of the processing industry in the region are: the production of food products, beverages and tobacco products, chemicals and chemical products.