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Food Marketing A Primer

Journal: International Journal of Trend in Scientific Research and Development (Vol.3, No. 4)

Publication Date:

Authors : ;

Page : 131-133

Keywords : food marketing; food advertising;

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Abstract

Marketing may be regarded as comprising four key elements known as the 4 Ps product, price, place and promotion. Food marketing describes any form of advertising used to promote the purchase and or consumption of a food or beverage. It can influence food behaviors by moderating socio cultural elements of the food environment. This paper provides a primer on food marketing. Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa "Food Marketing: A Primer" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23640.pdf

Last modified: 2019-07-03 21:08:32