Implementation of Supply Chain Management and its Effectiveness on Marketing of Business Organisations

Supply chain control has assumed a good sized role in firms performance and has attracted serious research interest over the last few years. A literature reviewreveals a massive spurt in studies in principle and exercise of SCM Combining and informing on capabilities of deliver control and distribution management. This integration hasresulted within the concept of prolonged. Employer and the supply chain is now appear as the collaborative deliver chain across intercompany borders to maximise the value throughout the complete deliver chain. A massive variety of research papers had been published in numerous journals in ultimate many years. On this paper an attempt is made to study the popularity of literature on supply Chain management. A literature classification scheme is proposed. a complete of 588 articles from thirteen refereed academic journals are categorised into articles in 5 methodologies i.e. Exploratory, Normative, methodology, Literature review and hypothesis testing. This literature evaluation reveals that exploratory kind of studies is normally favoured it is expected that with the maturity of SCM the hypothesis trying out approach will choose up. The articles are similarly categorised in fifteen categories on the basis of content analysis. Based on this assessment, some feasible studies issues are recognized. Prof. Rekha D. M | Sowmya A V "Implementation of Supply Chain Management and its Effectiveness on Marketing of Business Organisations" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23876.pdf