INTERNATIONAL STANDARDS – AN IMPORTANT COMPONENT OF A SUCCESSFUL DIGITAL TRANSFORMATION OF THE NATIONAL ECONOMY

Digital transformation is a term that is, as of late, becoming an increasingly important topic of discussion, among both government authorities (in developed and developing countries) and entrepreneurs as well. Through the process of digital transformation, enterprises acquire the power to create new values for end-users, employees and the enterprises themselves more efficiently, and thus become more competitive and better positioned on the global market. In the overall process of digital transformation, an important role is played by the government, which needs to create an environment marked by the presence of supply (provided by enterprises) and demand from the end-users. The education of the companies' employees, as well as the users, is a decisive element that will decide whether digital transformation will work out in a particular market. The important role of the government is also shown in the adoption and implementation of international standards that provide businesses with a certain level of certainty when it comes to data protection and security in the digital sphere. The Republic of Serbia has asserted its determination to be more actively involved in the process of the digital transformation of the national economy, but unfortunately, the efforts aimed at this endeavour still fall short in comparison to the countries in the South East Europe region.