ROLE OF SOCIAL MEDIA IN CREATION OF AWARENESS FOR SUSTAINABLE DEVELOPMENT GOAL IN HIGHER EDUCATION

Social media has ushered in a new age in creating sustainable development goal (SDG) especially in higher education. New media has contributed a lot in equalizing flow of information which assist in sustainable development. In developing countries like India and other south-east Asian country ICT and its associated infrastructural development has been improved rapidly to connect and reach people. The reach of this media has increased in recent times especially among college goers. Therefore, new media has the capacity to influence and set agenda with SDG in respect to education at higher level. The methodology for this research is quantitative in nature. Data collection is to be done through survey method and the respondents are chosen by simple random method. The objective of this research is to find out how student fraternity at higher education level adopt new media to het aware about sustainable development goal. The result of the research showed level of awareness about SDG among students of higher education. Through social media, a large percentage of students are participating in promoting SDG awareness unknowingly. They are not aware of the terminology like sustainable development goal but are aware of the activities which are associated with sustainable development goal.