GUTENBERG’S BIBLE TO ZUCKERBERG’S FACEBOOK - THE CHANGING DYNAMICS OF SHARING INFORMATION

This paper examines the importance of inventions in Mass Media which changed the thought process of nations and in particular the invention of ‘Movable Types' by German printer Johann Gutenberg, which altered the narrative of European society. Gutenberg's invention was selected by Time-Life magazine as the most important invention in the second millennium in 1997, and also he topped the list released by A&E Network on the “People of the Millennium” and in “1,000 Years, 1,000 People: Ranking the Men and Women Who Shaped the Millennium” authored by American journalists-Agnes Hooper Gottlieb, Brent Bowers, Henry Gottlieb, Barbara Bowers. The Catholic Encyclopedia reiterates the importance of his invention and describes it as having made “unparalleled” cultural impact in the Christian era. Furthermore the paper discusses on the other inventions and the consequences of the same.