CONSUMPTION OF SANITARY NAPKINS&EFFECT ON ENVIRONMENTALS USTAINABILITY

Abstract—Research paper highly spots the issue of women hygiene products that are becoming a serious environmental issue due to the non-biodegradable raw materials. In the manufacturing of most sanitary pads raw materials like wood pulp, polyethylene etc. is used consisting high carbon footprints poisoning habitat. Some firms use alternative absorbent fibers like bamboo, jute, banana fiber having lower level of carbon footprints. The findings of the paper have been based on a secondary comparative study of firms which produce eco-friendly sanitary napkins with those that use non-biodegradable raw materials. It has been found that the firms using eco-friendly raw materials cause a positive externality, whereas the latter cause a negative external effect. The paper uses primary data to analyse the women preference among synthetic and organic sanitary napkin and it has been found that only 1/4 of women population uses organic sanitary napkins and women prefer synthetic napkins more than organic sanitary napkins. The factors have been listed for detailed understanding. Further it uses municipal solid waste act to highlight the insufficiency of government in this context. The external effects of non-biodegradable sanitary napkins cause those to be considered as bad good. Keywords: Eco-friendly, Green Marketing, Sanitary Napkins, Environment