Application of an Assessment Model for Potential Products with recognised Indication of Origin in the Production Chain of Wooden Truck Bodies in Itabaiana, Brazil

The present article is aimed at showing the result of applying a model developed for assessing potential products with recognised indication of origin (Indicação de Procedência – IP, in Portuguese) registrations in Brazil. This model was applied on the production chain of wooden truck bodies in the municipality of Itabaiana, in the Brazilian State of Sergipe. This model is based on Bibliographic, Documentary and Delphi research methods. Its application consists of 3 (three) steps: 1 – Product Characterisation (CP), 2 – Preliminary Investigation with specialists (IPE) and 3 – Definitive Documentary Research (IDD). The product studied exhibited a historical, cultural and economic connection with the producing region, besides an 8.3 average degree of agreement, measured using the phrase completion scale proposed in the model, based on the opinion of specialists; thus, confirming the medium-to-high potential for applying for the IP registration through the competent body in Brazil.