Metamorphosis of Content in Indian Cinema: A Critical Analysis

The story of Indian Cinema from the mookie to the multiplexes is a saga of success. Indian cinema always had a hypnotic effect on the masses. The acceptance of the Indian cinema at the global level is very powerful that the history of international cinema would be incomplete without references to it. It is observed that every Indian media is interdependent on Cinema. Cinema was considered as the medium of entertainment and the amount of transformation which cinema could have brought-in did not happen. The scope of the study lies in exploring the inter-relations between the content of Cinema and the people. The objectives of the study were to analyze the changing content along with the trends and tastes among its consumers. The study also explored the causes, effects, challenges and opportunities underlying the content changes seen through the decades of film production and intends to see the metamorphic change? subject wise and technically. Since Indian cinema virtually dictates the cultural fabric of the entire sub-continent, its content has a strong bearing on the bonding of inter-nation relations- emotionally or otherwise. Hence the study assumes significance in enhancing the strength of South Asian region at the global arena.