ANALYSIS OF MARKET STRUCTURE, CONDUCT AND PERFORMANCE OF CORN (ZEA MAYS L.) IN KEDUNG MALANG VILLAGE, PAPAR DISTRICT, KEDIRI REGENCY, EAST JAVA

The corn marketing system in Kedung Malang Village, Papar District, and Kediri Regency involves several marketing agencies. The involvement of marketing agencies causes corn prices at the farm level to differ from the price of corn paid by consumers. This study aims to analyse (1) market structure, (2) market conduct and (3) market performance on the marketing of corn in Kedung Malang Village, Papar District, and Kediri Regency East Java. This research was conducted in Kedung Malang Village, Papar District, and Kediri Regency in November-December 2018 with 32 farmer respondents and 2 marketing agency respondents. The results of the study show that the market structure leads towards perfect competition. Market conduct is seen from the system of formation and pricing between merchants, where the most dominant marketing agencies village are collectors in Determining purchase prices. Furthermore, from market performance calculated from the analysis of price efficiency, marketing in Kedung Malang Village is efficient. However, from the analysis of the operational efficiency of marketing in Kedung Malang Village, it has not been efficient because the value of R / C is less than 1.Maize marketing system in Kedung Malang, Papar Subdistrict, Kediri involves several marketing agencies. Thus, with the involvement of marketing institutions, the price of corn at the farm level differs from the maize prices paid by consumers. This study aims to analyse (1) the structure of the market, (2) the behaviour of the market, and (3) the performance of the market in maize marketing in Kedung Malang, Papar Subdistrict, Kediri. The research was conducted in Kedung Malang, Papar Subdistrict, Kediri from November-December 2018 with the 32 peasant farmer respondents and 2 respondents from marketing agencies. The study shows that the structure of the market leads towards perfect competition. Market behaviour seen from the system and the establishment of inter-dealer pricing where the most dominant marketing agency is collecting village in determining the purchase price. Moreover, the performance of the market is calculated from the analysis of the efficiency of pricing; marketing in Kedung Malang has been efficient. However, analysis of the operational efficiency of marketing in Kedung Malang has proven inefficient because the value of R / C is less than one.