BIM ADOPTION STRATEGIES – THE CASE OF JORDAN

Many case studies have been conducted on the adoption strategies of building information modelling (BIM). This paper is aimed at exploring the best strategy to implement BIM in the Jordanian construction industry. The contractors can use this strategy to assess how ready they are to adopt building information modelling. To achieve the target, a comprehensive literature was expanded in two frameworks, firstly, Jordan construction industry to understand the current conditions for the construction practice and highlight related challenges. The second framework was building information modelling, the concept, adoption conditions, and best practices to pick the best adoption strategy. To conceptualize the nominated theoretical adoption strategies, a qualitative approach was followed, and 15 semi-structured interviews were carried out with the largest construction companies in the Jordanian construction industry. Reliability and validity checks were performed at three levels; A focus group workshop consists of four construction experts who recommended adjustments inregard of culture' components in the theoretical strategies, The second level of validity where a questionnaire sent to 50 respondents work for a construction organizations, secondly the results were analysed by the structured equation modelling technique, the first hypotheses was rejected leading to a second adjustment inregard of the conceptual framework. To perform the final validity check, a discussion with three major industry players in Jordan took place in order to finalise the conceptual strategies framework. Findings showed that the best strategy to adopt BIM among construction companies in Jordan is still unclear, so many barriers and challenges are facing BIM adoption such as, but not limited to, Lack of government support , BIM unawareness, the absence of BIM training centres and specialists , resistance to change and cost.